As MKimonos grew, the brand became closely associated with some of the most prominent figures in Brazilian Jiu-Jitsu. Saulo Ribeiro, Vitor Ribeiro, and Royler Gracie were among the elite practitioners connected to the brand, lending MKimonos a credibility within the sport's upper tiers that resonated deeply with serious competitors and longtime practitioners alike.
Luciana personally sponsored elite competitors Xande Ribeiro and Saulo Ribeiro, aligning MKimonos with champions whose careers and conduct reflected the values she prioritized in her business. Her approach to sponsorship was deliberate and selective — she favored athletes who demonstrated professionalism, respect, and integrity, treating those qualities as inseparable from the brand's identity.
Rather than treating sponsorships as purely transactional marketing arrangements, Luciana built genuine, long-term friendships with the athletes she supported. This relationship-first philosophy extended equally to customers and fans. She has consistently credited the loyalty of the BJJ community as the foundation upon which MKimonos' sustained success was built, expressing deep gratitude to those who have supported the brand throughout its history.